10 Incredibly Practical Reasons To Do PPC In 2018
10 April 2018PPC
This is the critical reason to use Pay Per Click advertising. Pay Per Click advertising can help you achieve any type of marketing goal. These goals are brand exposure, thought leadership, a hot lead submission or e-commerce sale.
When you send your Pay Per Click traffic to dedicated landing pages and track it all the way to conversion using Google Analytics, you’re able to clearly see what you spent and what it drove in terms of your end goals. No billboard or any kind of ad campaign can attribute to sales like that.
Even if you’re a lot of years behind your niche competitors on jumping into Pay Per Click marketing, you can get up and running quickly with a PPC ad campaign. This is not possible in the case of SEO optimization, which often take a couple of months time to get the same type of positioning and web traffic that AdWords offers within hours of launch.
You are ready to go with a small budget in PPC. You can set your own ad budget and bids manually, and choose how much you’re willing to spend.
If you’re getting positive results, you can scale up immediately. And if you are seeing negative results, you can always pause the campaigns and stop your ad spend right away. This is not possible in other ongoing marketing campaigns, giving you the advantage and budget flexibility to move quickly when necessary or desired.
PPC and SEO work well together as the clicks & impressions for traffic are often to the same audience - the people using search engines to find information, services, or products. The performance data of clicks, conversions & ROI from AdWords can provide great insight and direction on a keyword-by-keyword basis for where to prioritize SEO efforts.
There are many targeting choices in adwords ranging from targeting keywords through text ads, to running ads through remarketing based on their past behaviors, or focusing on specific audience demographics on the display network.
While there’s a lot of performance information directly available in Google AdWords, the value of information gained goes beyond just Pay Per Click performance.
Impression, click, conversion & ROI data for each keyword can be used to advise SEO strategy and content marketing efforts.
You can also find out where your competition is through third-party tools like SpyFu etc to build a solid profile of what you’re up against and what market share you can gain.
Run your own projection to show the risk of AdWords compared to other organic and paid sources of traffic you’re currently utilizing.
By looking at what the cost will be for images, campaign management, and any content that must be created, you can put that cost up against what you’re currently spending for similar management and development activities in any marketing channel.
One of the reasons Pay Per Click is so important is because you know exactly where your money is going, and you only pay when an interested lead clicks on the your ad. This is different than advertising offline, where you spend money and hope your target audience actually engages with the ad, but you never really know.
Speaking of budgets, with PPC, you set the budget as per your desire. You can put a max limit on what you spend daily, and it’s flexible for you to change the budget at any time. That doesn’t mean you can expect to see big results with a small budget, of course; it all depends on the keyword and industry.
PPC advertising has proven to be a reliable and profitable channel for tons of B2B & B2C organizations seeking targeted traffic and conversions. Considering all the advantages Pay Per Click offers, there’s little risk in testing it out to see where it can move the needle or not.