Digital marketing benefits organizations by giving access to the online market at an affordable price. It allows truly personalized marketing, the big advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way.
Check for server response, duplicate content, webmaster issue. Google hates duplicate content. Fix all these issues for your better rank.
With the recent update of Google rolling out the mobile-first index, your website needs have to be Mobile-Friendly.
Speed is another important factor that cannot be ignored. Must monitor the speed of desktop as well as mobile and keep improving it.
Fix all broken links, it never gives a good experience to user therefore it badly impact your website. you can easily spot the 404 errors with tools like W3C Link Check and fix them.
Create unique and brief meta title and description for each page, Use Schema tag, it tells google about your website structure and helps to rank well in SEO.
Google ranking is not as much simple as you think. It needs expertise and depth in knowledge of SEO. In order to have a successful SEO and to see your website on top of SERP, You must consider all these essential SEO factors.